BUS - Business

This course will prepare students to build differentiated value perceptions in a global customer base in relation to competitors' products and services. Students will discuss marketing analytics using data, statistics, mathematics, and technology to solve marketing business problems. This will be accomplished through strategic decisions about products, pricing, distribution, and communications that are based on insights from marketing analytics. Upon successful completion of this course, students will be able to apply marketing methods to create competitive advantage, to measure marketing performance, to manage customer information, and to build customer relationships.

This course examines the application of microeconomic and macroeconomic theory as applied to management’s responsibilities, accountability and authority within the organization. Quantitative and qualitative application of economic principles to business analysis will be the central focus of this course. Upon successful completion of this course, students will be able to explain the role of microeconomics, macroeconomics and governmental and international policies and apply economic analysis to contemporary business problems.

This course examines managerial finance and focuses on financial statement analysis, capital budgeting, capital structure, and the time value of money. Students will interpret financial information in case studies to solve operational problems. Upon successful completion of this course, students will understand how financial management and planning maximizes long term value and viability. Students will also be able to make basic financial decisions involving forecasting, budgeting and capital structure.

This course focuses on the common managerial problems associated in manufacturing and service based industries management and the tools utilized to manage the processes. Students will begin initial program capstone project planning, with an emphasis on project management. Areas covered include: critical path methodology, time-cost models, quality control, capacity management, operations layout and design, planning and scheduling, supply chain management and design. Analytical tools will be used including: queuing theory, statistical quality control, linear programming, and learning curves. Upon successful completion of this course, students will be able to relate concepts and strategies in continuous improvement in operations and to focus on streamlining processes to build a highly efficient organization.

This capstone course integrates the theories, skills and knowledge gained from previous courses and provides students with the opportunity to make strategic business decisions. The course culminates with the capstone project presentation. Upon successful completion of this course, students will be able to discuss and demonstrate knowledge and skills relating to the different facets of business, to include economics, accounting and finance, marketing, operations, management and responsible leadership.