MKT - Marketing

This course introduces students to the field of marketing, its principles, strategies and procedures that are followed in moving from marketing research, to a marketing idea, to development of the marketing plan and strategies for getting a product to the public. The impact of environmental, societal, and technological influences on the marketing process will also be reviewed and analyzed. Students will conduct marketing research, analyze case studies, and research companies and their marketing strategies.

This course provides students with an in-depth review of the development and implementation of marketing strategies within an organization. Students will learn how to analyze consumer behavior, market trends, and competitive landscapes to develop effective marketing strategies. Students will also explore the role of branding, pricing, product development, and distribution in crafting a successful marketing approach. Upon successful completion of this course, students will have a deep understanding of marketing strategy development, implementation, and measurement.